Social media has turned traditional marketing methods on their head and has opened up whole new markets. With a large percentage of consumers accessing the internet via their cell phones or portable devices, many are joining social networking communities and exchanging business tips with the help of their social network. For businesses, this increased exposure is one of the main benefits of hiring an expert who knows how to leverage social media marketing. This article shares some of the steps involved in this growing trend. The social media marketing company should not just be in it for the sake of getting more customers but must consider its customers and the impact that will have on their business as well.
In today’s competitive business environment, it is important to get your brand in front of your prospective customers. Social media allows you to do this by using online communities and websites such as Twitter, Facebook, LinkedIn, MySpace and others. Social media is also the daily use of various social media platforms and sites to market a product or service using online discussion groups and forums. Although the terms digital and e-marketing are often dominant in academic circles, social media marketing has become increasingly popular for both researchers and practitioners alike. A good network marketing company should be able to help you achieve your goals by customizing campaigns based on your specific objectives.
One of the most common tasks faced by network marketers is email marketing. Research shows that nearly half of all email recipients open and read emails from marketers, who send them regularly. Social media marketing experts use email marketing to build up a brand’s reputation and credibility that can translate into greater trust. Experts recommend that each email should contain two elements – a call to action and a personal story about a real person. This strategy makes email marketing more likely to generate responses and can create a relationship with customers, many of whom will then turn into prospects and customers.
Another important task is creating quality content that attracts your target audience. Research shows that internet users spend about half an hour searching for information on a topic. Because this task is so time consuming, network marketing companies often provide their target audiences for helpful tips, hints and even tutorials, thereby keeping them interested in their products. Quality content makes the viewer more likely to return to the network marketing company’s website in order to learn more or to buy the product or service being offered.
Once prospects and customers are hooked, network marketing experts work to increase their credibility and create a sense of trust. Experts typically recommend engaging potential customers on a more personal level. For instance, rather than pitching sales or other details about the network marketing business, ask clients questions that are more personal such as what their hobbies are, what they like to do for fun and why. Social media experts also suggest that network marketers make it easier for people to reach out to the business by making their contact information clear, simple and professional looking. If you are not using social media yet, it is high time you consider how it can help your business in the following ways:
A successful network marketing business requires its prospects and customers to be aware of the company and what it has to offer. Therefore, one of the first tasks that a new network marketing company must undertake is creating a comprehensive digital marketing strategy that includes online presence, social media marketing, pay-per-click management and email campaign management. All of these components will help the company to draw in more prospects and customers, resulting in higher revenue for the business.
In the world of network marketing, building trust between a prospect and a product is essential. Most network marketing companies use direct sales techniques, which require a warm call to a prospect’s home or place of business to sell a product. However, most direct sales techniques fail because people are often skeptical about phone calls. Therefore, using social networking using social media tools, including Twitter, Facebook and YouTube, can help increase the number of people who hear about a network marketing opportunity but will still choose to skip cold calls altogether, saving the company money on unproductive telemarketing calls.
It is also important that a network marketing company uses a cohesive overall digital network marketing strategy. By planning and launching multiple advertisements and promotional campaigns, the company will be able to reach a much larger audience than could be achieved by using a single advertisement or promotional effort. Moreover, each of the campaign elements should build on previous efforts and emphasize the target market and its benefits. Only then will a network marketing company be successful.